The Motorcoach Store, a premier provider of luxury motorcoach sales, service and fractional ownership solutions, today announced the launch of its highly anticipated fractional ownership program, the first-of-its kind in the luxury motorcoach industry. The disruptive new model gives qualified buyers the opportunity to purchase an ownership share in a luxury motorcoach and enjoy the benefits of private coach ownership without assuming the full purchase price, depreciation exposure or day-to-day operational responsibilities associated with owning an entire motorcoach.
The program expands upon The Motorcoach Store portfolio of luxury motorcoach ownership experiences. It is intentionally designed to serve families, modern business travelers, and the sports and entertainment sector looking for capital-efficient luxury travel experiences without sacrificing premium standards. Fractional shares start at 10 weeks annually for 2027 Millennium Luxury Coaches and LOKI Coaches.
“Our new Fractional Ownership Program speaks to the growing excitement and interest within the motorcoach sector that desires access that does not require full asset ownership,” said Bradley Twait, Founder and CEO of The Motorcoach Store. “Our first-of-its-kind offering provides clear, predictable operational pricing, unparalleled service, and flexibility to the premium private motorcoach user.”
Over the last few years demand among younger and first-time buyers for private, flexible road travel has grown exponentially. The median age of RV owners has fallen from 53 to 49 since 2021, while first-time buyers now represent 36% of owners—supporting continued demand for more flexible ownership models at the premium end of the market.
“Many of our customers utilize top fractional aviation leaders like NetJets and Flexjet, and they have been clamoring for a similar luxury fractional model in the motorcoach industry. Our groundbreaking approach directly addresses that high-end demand for elite asset management found in fractional aviation while delivering financial flexibility for luxury motorcoaches,” continued Twait.
The Motorcoach Store’s first-of-its-kind program responds by combining luxury ownership, hospitality, and professional asset management. Owners purchase a 25% share, receive 10 guaranteed weeks of annual use and enjoy the privacy and consistency of a dedicated coach without the full capital commitment or management burden of sole ownership.
“The financial community already recognizes our meteoric trajectory, positioning The Motorcoach Store as the empirical, disruptive, and dominant enterprise within the sector,” Twait concluded.
Key Program Highlights include:
- Guaranteed Access: Ten guaranteed weeks of use annually, with preferred travel periods secured under the ownership agreement.
- Greater Asset Efficiency: Ownership is aligned with actual usage, reducing upfront investment and depreciation exposure compared with purchasing an entire coach.
- Elite Fleet Experience: Select Millennium and LOKI and motorcoaches feature private suites, spa-inspired baths, gourmet kitchens, expansive living areas, high-speed connectivity, and premium entertainment systems.
- White-Glove Management: Concierge support, trip coordination, secure storage, insurance, maintenance, and coach preparation are handled on the owner’s behalf.
- Predictable Costs: Shares start at $539,999 for a new Prevost, with pre-owned late-model luxury coaches starting as low as $249,999, with monthly management fees beginning at $1,500, subject to the selected coach and final agreement.
The Fractional Motorcoach Ownership Program is now accepting inquiries and will officially launch at the Dupont Registry Monterey car week. Prospective owners can schedule a private consultation to learn more about available coaches, ownership terms, and program participation.
For more information, visit: https://www.themotorcoachstore.com/fractionalmotorcoachownership.
About The Motorcoach Store:
The Motorcoach Store is a world-renowned destination for luxury motorcoach buyers, attracting clients from around the globe with one of the industry’s most extensive selections, flexible financing solutions, and concierge-level service. As the exclusive U.S. distributor of LOKI Coach and home to Millennium Luxury Coaches, the company delivers an unparalleled ownership experience for discerning customers nationwide.
SOCIAL PROFILES
The Motorcoach Store on Facebook
The Motorcoach Store on Instagram
The Motorcoach Store on LinkedIn
The Motorcoach Store on YouTube
The Motorcoach Store on TikTok
HASHTAGS
#FractionalOwnership
#LuxuryTravel
#LuxuryMotorcoach
#PrivateTravel
#MotorcoachLifestyle
#MontereyCarWeek
View source version on businesswire.com: https://www.businesswire.com/news/home/20260811367261/en/
Media gallery
