Partnership extends TechnologyMatch’s buyer-driven model with deeper discovery and solution guidance for technology needs aligned to Get IT Sense’s portfolio.

ORLANDO, Fla., Aug. 24, 2026 /PRNewswire/ — TechnologyMatch and Get IT Sense today announced a strategic partnership designed to help businesses move from an active technology need to the right technology solution with greater clarity.

TechnologyMatch is a buyer-driven technology marketplace designed to solve the problems inherent in traditional B2B technology lead generation. Rather than manufacturing demand through cold outreach or pushing buyers into premature sales conversations, TechnologyMatch starts with active buyer needs, connects IT decision-makers with relevant technology partners, and gives buyers control over when and how engagement begins.

Under the partnership, when a TechnologyMatch buyer has a need that aligns with the Get IT Sense portfolio, TechnologyMatch can match that buyer directly with Get IT Sense. Get IT Sense then conducts a deeper discovery process to understand the organization’s business requirements, current environment, priorities, budget, risk, and other considerations before identifying the MSP or technology partner best suited to address the need.

The model is designed to move beyond simply handing a buyer to a provider. It adds a deeper layer of discovery before the final provider recommendation, helping ensure the solution and partner are aligned to what the organization is actually trying to solve.

“Technology buyers don’t need more vendors competing for their attention. They need a better way to get to the right solution,” said Tonya Turrell, CEO and co-founder of TechnologyMatch. “TechnologyMatch was built to put the buyer and the buying need at the center of the process. Our partnership with Get IT Sense extends that model by adding deeper discovery where it matters, so the buyer can move forward with greater clarity and the provider enters the conversation with a much stronger understanding of the opportunity.”

Deeper Discovery Before the Provider Match

Finding an interested buyer is only one part of a successful technology purchase. Complex IT decisions often require a deeper understanding of the organization’s environment, business priorities, technical requirements, financial considerations, risk, and implementation needs before the right provider can be selected.

For opportunities that fit the Get IT Sense portfolio, Get IT Sense can support that deeper evaluation by clarifying requirements, reviewing the current environment, comparing potential approaches, coordinating technical discovery, and identifying the MSP or technology partner best aligned to the buyer’s needs.

“Our role is to help customers clearly understand what they’re solving for before they commit to a solution,” said Scott Raymer, CEO of Get IT Sense. “That means looking at the business need, current environment, cost, risk, and available options so leadership can make a well-informed technology decision.”

Get IT Sense participates in revenue from opportunities it sources that ultimately result in closed business. Its compensation is tied to successfully connecting customers with providers that can address the needs identified through its discovery process.

A Buyer-Driven Alternative to Traditional Lead Generation

Traditional technology lead generation is often optimized around getting a seller access to a buyer. TechnologyMatch takes a different approach by starting with a real buyer need and creating a buyer-controlled path to relevant providers.

The Get IT Sense partnership extends that approach for technology needs that benefit from deeper discovery. Rather than rushing directly from expressed interest to a sales conversation, the buyer can first gain additional clarity around the problem, the environment, and the solution requirements before the right MSP or technology partner is introduced.

The partnership can support organizations evaluating areas including cybersecurity, cloud and infrastructure, communications, connectivity, data protection, managed services, artificial intelligence, and other business technology initiatives.

About Get IT Sense

Get IT Sense helps businesses make smarter technology decisions through business-first IT advisory, cybersecurity leadership, technology assessments, cost and solution analysis, provider evaluation, and implementation support.

Its structured approach helps business leaders connect technology decisions to operational needs, financial priorities, risk, and long-term business goals.

For more information, visit www.getitsense.com.

About TechnologyMatch

TechnologyMatch is a buyer-driven technology marketplace designed to solve the problems inherent in traditional B2B technology lead generation. TechnologyMatch starts with active buyer needs, connects IT decision-makers with relevant technology partners, and gives buyers control over when and how engagement begins. The result is a better buying experience for IT leaders and higher-quality opportunities for technology providers.

For more information, visit www.technologymatch.com.

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SOURCE The Launchpad Group dba TechnologyMatch.com