• Kato to lead North American Dealer Network Development for Hyundai and Genesis

FOUNTAIN VALLEY, Calif., Oct. 13, 2026 /PRNewswire/ — Hyundai Motor North America announced the promotion of Mark Kato to vice president, dealer network development, effective Oct. 12, 2026. In his role, Kato will oversee dealer development across North America for both Hyundai and Genesis. He will lead the teams responsible for expanding, strengthening and supporting both dealer networks throughout the region.

Kato will report directly to Randy Parker, president and CEO, Hyundai Motor North America, and will continue driving the strategic development, growth and performance of the Hyundai and Genesis dealer networks across the region.

“Mark has been instrumental in helping Hyundai and Genesis build one of the strongest dealer networks in the industry and developing lasting relationships with our retailers,” said Randy Parker, president and CEO, Hyundai Motor North America. “He understands our business from every angle and brings a practical, dealer-focused perspective to everything he does. Dealers know him, trust him and value the way he approaches challenges and opportunities. As we continue to grow Hyundai and Genesis, Mark is the right leader to help our dealer partners succeed and keep our networks competitive for years to come.”

Kato brings more than 34 years of automotive industry experience and has been with Hyundai Motor America since 2011. During that time, he has held leadership roles in retail process improvements, sales satisfaction, market representation, strategy and dealer development. His work has helped strengthen dealer relationships while delivering strong business performance across the organization.

Most recently, Kato served as executive director of dealer development, where he oversaw dealer agreements and strategy, business management, facilities and branding, operations and analytics, and dealer performance management. In that role, he led efforts to support dealer growth, improve network performance and help retailers adapt to changing business needs across both the Hyundai and Genesis organizations.

Before joining Hyundai, Kato gained more than two decades of experience on the OEM side of the automotive business, developing expertise in regional dealer operations, network planning and performance management. Kato holds a Bachelor of Business Administration in Finance from California State University, Long Beach.

Hyundai Motor America
Hyundai Motor America offers U.S. consumers a technology-rich lineup of cars, SUVs, and electrified vehicles, while supporting Hyundai Motor Company’s Progress for Humanity vision. Hyundai has significant operations in the U.S., including its North American headquarters in California, the Hyundai Motor Manufacturing Alabama assembly plant, the all-new Hyundai Motor Group Metaplant America, several cutting-edge R&D facilities and more than 855 independent dealers. These operations are part of Hyundai Motor Group, which is investing $26 billion in the U.S. from 2025 to 2028. For more information, visit www.hyundainews.com.

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SOURCE Hyundai Motor America