SAN FRANCISCO, CA — Nov. 10, 2026 — [Korewire] — Eventbrite is outlining a series of product developments for 2026 focused on artificial intelligence-powered event discovery, marketing tools and event-management capabilities. The planned updates are intended to help attendees find experiences relevant to their interests while giving organizers additional ways to reach audiences and manage events.
The product direction from Eventbrite reflects changing consumer expectations and the growing use of artificial intelligence to search for information and make plans. The company is working to use recommendation technology, audience insights and additional discovery channels to make event suggestions more relevant.
AI-Powered Recommendations and Event Discovery
A central part of the roadmap is the development of recommendation systems designed to connect people with events that better match their interests, preferences and activities. Drawing on insights from event activity across the platform, the technology is intended to help attendees discover concerts, workshops, networking sessions, festivals and community gatherings.
Eventbrite is also expanding event discovery into additional channels, including conversational artificial intelligence platforms. The effort reflects the increasing role of AI-assisted tools in how people explore activities and make plans.
Tools to Help Organizers Reach Audiences
The company’s product direction also places emphasis on helping event organizers improve visibility and connect with potential attendees. Enhanced recommendations and event-listing capabilities are intended to support a range of organizers, from those hosting local workshops and community gatherings to teams producing larger entertainment events.
Planned Marketing and Communication Features
Planned communication improvements include SMS marketing capabilities that would allow eligible organizers to send event reminders and promotional messages directly to attendees. The initial rollout is planned for U.S.-based accounts on paid plans. Eventbrite is also planning more flexible email campaigns, giving organizers additional options to customize messages to reflect their event brands.
These tools are intended to help organizers stay connected with previous attendees, promote upcoming events and encourage repeat participation.
Waitlists, Ticketing and Venue Experiences
The roadmap includes automated waitlist functionality designed to offer newly available tickets to the next eligible person when a ticket becomes available. The feature is intended to reduce manual administration and help organizers fill open spaces.
Other planned ticketing updates include linked tickets and add-ons, which would allow organizers to associate admission with additional products or services. Eventbrite is also working on improvements to reserved seating, including a redesigned experience intended to simplify seating-map creation and make seat selection easier for attendees.
Additional anti-scalping measures are intended to help protect tickets from unauthorized resale and automated purchasing activity.
Platform Improvements and Reliability
Alongside planned new features, Eventbrite is continuing work on its underlying platform and operational tools. The company has reported shipping more than 70 product improvements since April 2026 across creator tools, ticketing, checkout, event discovery and platform reliability.
Reported updates include automatic ticket-price adjustments, faster barcode downloads, improved waiting rooms, enhanced checkout experiences and automatic attendee notifications when important event details change.
About Eventbrite
Eventbrite is a global event technology platform that helps people create, promote, discover and attend live experiences. Founded in 2006, the company provides event organizers with digital tools for ticketing, event registration, marketing, audience engagement and event management. Its platform supports events ranging from community gatherings and professional workshops to concerts, festivals, conferences and large-scale entertainment productions.
Media Contact
Name: JASON WILL
Company: Eventbrite
Website: https://www.eventbrite.com/
Address: SAN FRANCISCO, USA
